I always thought the name came from the belief that someone is smoking a cigar all the time, 7 days a week 24 hours a day but it's not. It was the address in Manchester, NH where the factory was originally. Today the brand has been resurrected after almost a 50 year hiatus. The United States longstanding trade embargo with Cuba makes it impossible to use the original Havana filler, so the manufacturers in Honduras and Nicaragua blend this unique 5 country blend. The flavor is very nice with a Brazilian Mata Fina Wrapper, Costa Rican binder and 4 different fillers from Central and South America. Upper medium bodied in strength with amazing flavor and aroma.